About Us

Experts in High-Impact Shot Sales

And

Passionate about elevating nightlife

Who We Are

Eternal Promotions is a specialist shot-sales agency dedicated to driving revenue, growth and elevating nightlife across the UK.

Our trained shot staff deliver stronger floor sales, meaningful guest engagement, and a seamless, professional service every single night.

Built on more than a decade of high-volume experience through our sister company, Simmering Shots, our approach combines proven sales techniques, polished presentation, and operational reliability.

Shot sales, perfected

Three guiding principles

Performance First

Every decision we make is driven by results. Our teams are trained to sell respectfully, confidently, and consistently, without disrupting the experience.

Professional Delivery

We believe professionalism is non-negotiable. Our staff represent your venue with care and confidence, even in high-volume environments.

Total Transparency

Trust is built on clarity. From nightly settlement to clear reporting, we operate with complete transparency so venues always know exactly what to expect.

Eternal promotion team posing for a photo

insurance cover

Built to meet Standards

Fully insured

Comprehensive insurance cover is in place for all staff and venue environments, providing peace of mind for both venues and management teams.

Risk Assessment

Detailed risk assessments are carried out to ensure safe, compliant operation across every booking, tailored to each venue environment.

Responsible alcohol sales training

Every new team member completes responsibile alcohol service training before working on the floor, ensuring sales are conducted professionally and responsibly.

Training & Standards

Training that sets us apart

Every Eternal Promotions team member completes hands-on training, shadowing shifts, and tailored coaching before working independently.

We cover sales technique, guest interaction, and floor awareness so they know exactly what to do from the moment service starts.

What we deliver

Our difference

Proven Revenue Uplift

Increased shot sales delivered through structured floor coverage and consistent selling, with performance you can track night after night.

High-Performing Talent

A dependable team of trained shot staff who arrive prepared, presentable, and ready to integrate seamlessly into your venue.

A Fully Managed Service

We handle staffing, preparation, logistics, oversight, and settlement, so your nights run smoothly from start to finish.

Clear Reporting & Settlement

Nightly sales reports and transparent settlement provide complete clarity and peace of mind.

A Professional On-Floor Presence

Our team enhances your venue’s atmosphere through presentation, energy, and guest interaction.

A Decade of Industry Insight

Built on years of high-volume experience and refined for the UK market, our methods deliver consistent results.

Eternal promotions Team

Ready to Work With Us?

Let’s Support Your Venue

If you’re looking for trained shot staff, a fully managed service, and measurable impact on your shot sales, we’d love to talk.